If you have used any of Microsoft’s latest browsers, you’ve likely noticed Bing, the default search engine. It is hard not to notice – the photography alone is jaw dropping. Couple that with search results that tend to be spot on, an image searcher that shows previews you can see without squinting – one so good that it looks like Google upgraded theirs to compete with it – and a host of other features and you have to wonder if it is making Google a little nervous about its hold on the eyeballs of the world’s internet searchers.
Bing is offering up some much needed competition. Oh, don’t get me wrong. Google is still in the lead and very likely will be for some time. Still, Microsoft is doing a whole lot of things right with Bing – things it didn’t do right with its previous search engine, Live Search. Microsoft is doing so much right with Bing these days that Google has actually resorted to advertizing itself – something it has not really had to do since it started. Google has relied for years on simply being better than the competition.
It has featured extremely clean interfaces, highly relevant results and as little intrusiveness as possible, and until now, that has worked. It has bested Yahoo, Ask.com, and any other competitors and become the de facto powerhouse of the internet. So much so that even Microsoft, with all its money and talent, is still the underdog here. But even the underdog can come up ahead, and so Google is refining its search engine capabilities, improving the looks of the results and tweaking its supporting services to maintain its position at the top. This means that, whether Bing dethrones Google or Google holds off the usurper, we consumers are the ones that win in the end!